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The video re-highlighted some of our past accomplishments, and then it spelled out the vision in detail, as well as how much it would cost to fulfill the vision. So, what does effective vision-casting look like? How do you cast vision in such a way that people want to join you in the journey to a better future? We recently completed of a major two-year vision initiative at 7 City Church. To create the engagement necessary to see the vision move forward, I communicated the vision in five stages. Too many business leaders try to climb the ladder of success only to find it’s leaning on the wrong building.
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Undoubtedly, every business owner is reaching for different things. You aren’t going to want the same things out of life or your business as the next small biz owner. Create a collage or vision board – Gather up lots of magazines, art materials, some glue and scissors, and put the words and images that illustrate your vision on a poster board. Post the question in advance, giving those who need time to process a bit of alone/quiet time to think.
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For example, if you see a problem that exists on a given outstanding checks, remind your stakeholders that your goal of the change you will implement is to eliminate the pain in question. Encourage people to join in the dream of the new reality you are proposing. Next, we need to engage others in the vision.

Revisit your answers to the first set of questions—especially if you need to recharge. Right now—come on—do it quickly in your head! At the moment, you don’t even need to write them down. At the tech startup meetup, we vision casted the launch of our incubator over kombuchas and cold-pressed juice. Reward those who helped in bringing about the improvements in whatever ways you can, such as through words of praise, monetarily or comp time off. In the example at the beginning of this article, the manager was able to give large bonuses to those who took the time to invent smoke detectors for their applications.
As a leader change starts with you, so you must keep in mind what your goals are, so you can continue to guide and motivate your team. Vision casting is often viewed as the job of the CEO. Like a head coach, the CEO sets the direction of an organization and then spends a great amount of energy ensuring that their team also understands and works for the vision. Vision casting, however, isn’t limited to CEOs. Great leadership, regardless of a title or position, involves effective vision casting.
Vision Casting Examples:
God wanted Habakkuk to write down the vision so that others could read it and run with it. Church vision casting means seeing what God sees and helping others to see it, too. The process doesn’t end when the vision is complete and shared! It must be the north star that to defines strategy, influences culture, and informs execution. It’s all too common for a comprehensive corporate vision to end up on the website as a vision statement and fail to be mentioned or thought of with any seriousness ever again. To get the whole organization on the same page, vision must be communicated with consistency, over and over.

President Kennedy’s vision of April, 1961 to “put a man on the moon by the end of the decade” though short, was a clear and compelling image of what could be and should be. We busted the myth earlier that great businesses just happen. In reality, they actually go through five distinct stages, each with their own challenges. If you’ve conquered basics like hiring, budgeting and time management but still need to nail down a clear direction for your business, you may be in the Pathfinder stage. In this stage, you’ll clarify your mission, vision and values, define roles, and learn to communicate effectively so your team is aligned and engaged in a shared direction.
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But only because the vision for kingdom multiplication was clear at last. The Father’s heart was now inspiring a new level of biblical faith. That stalk of wheat became a cherished possession for years to come. Of all the employee engagement and retention strategies available, vision casting can be done relatively quickly.
- But we can hold fast to a vision of the overall goal we hope to accomplish.
- Without alignment to the vision you will not be able to move in the same direction and have the synergy to keep moving ahead through the obstacles.
- And the vision needs to be implemented now, because people matter to God.
- It’s a simple way to show honor and respect for the people who paved the way for the church or organization to get to where it is today.
- Instilling the vision within your employees can be a powerful motivator.
Helpful in this process is to build a tool-belt of short vision-casting messages. If you have ten to twenty of these in your tool-belt, you are ready in-season and out for a multitude of situations that will arise from week to week. Doubtless you will share others as you prepare each week, but these will keep you ready always.
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Paul spoke with the conviction that this was God’s will. Vision-casting is giving an encouraging word to fellow disciples in a way that will remind them of God’s heart to work in them and through them. It builds faith in them to act in alignment with how God is acting. It does not incite them to act in a way that is contrary to God and His Word. The element of the three-thirds process I am most often asked about is vision-casting. Because it is so misunderstood, it is the most poorly implemented element of the reproducing discipleship process.
Vision casting is the art of persuasively creating a mental image of a future that should be. Bill Gates’ Microsoft aimed to make computing accessible to everyone and revolutionize how people work and communicate. Howard Schultz’s Starbucks sought to create a “third place” between work and home, where people could connect and relax. Mark Zuckerberg’s Facebook connected people all over the world, creating a more open and connected society.
Helping Others Grow
Imagine the joy you experience at the end of the year as you meet the person you have become along the way. When I reread the vision God cast for me withChristCenteredCoaching.com it fires me up. It keeps me focused and on track with what God has called me to. When you write it down it should be simple and direct.
- Develop creative ways to communicate the vision to the leadership and the entire church.
- In the feedback, I explained to the leader that what I had just observed was a sterile classroom experience, not a meeting of the body of Christ.
- For example, if you aren’t an educator, offering online courses might not be relevant to your plan.
- Well, you can make your own map, and it starts with writing a vision statement.
These five stages of vision-casting can be used anytime you’re introducing people to a bigger and brighter future. But they also require you to be extraordinarily intentional. At each vision-casting meeting, I announced the date that we would publicly share the vision. I also announced that we would engage our congregation in a two-year generosity initiative to raise the money to see the vision fulfilled. I provided a specific dollar amount, and I acknowledged that it was the biggest and most significant vision we had ever pursued as a church.
While structure and process are helpful, it is easy to fall into the traps of timeline bloat and iteration loops. If teams aren’t careful, by the time a vision is finally finished, they may miss their window of opportunity for the vision to be relevant. Vision is only useful if an organization is moving towards it, and that can’t happen if it is still stalled in procedure. That said, this is a common challenge and should be anticipated. With a bit of effective planning, watchful management, and using effective techniques like vision workshops and listening sessions, this can be avoided. The vision casting process delivers a better finished product.
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Here’s how to write a mission statement that keeps you climbing in the right direction. Teams without a shared vision don’t have a reason to go the extra mile. They check off their daily duties and walk on a treadmill to nowhere.

As a result of your org chart planning, everyone is able to clearly see their future opportunities, which should help with employee engagement and retention. This trend is the likely reason why so many people dread going to work in the morning. More and more people are trying to look for jobs that will give them meaning in life, but failing to find one. One solution to this issue is vision casting.
